“It is fair to say this has been our most successful ICE ever”

How do you evaluate Advantech-Innocore’s participation in ICE?
It is fair to say this has been our most sucessful ICE ever. It is very clear the added value in us being part of the Advantech group is clearly recognised by the industry. Our long history and related knowledge of the Gaming industry combined with the many advantages of the world’s largest industrial PC manufacturer are positively impacting our business.

How did operators respond to AMD and Intel products and to your DPX Series?
The new DPX-E120, the preview of other key future products and the exhibited range of standard industrial PC boards was received very well. The fact we offer both AMD and Intel state-of-the-art technology is seen as a clear pro… Maximum choice and flexibility, always a suitable solution…no matter what requirements are.

What was the business climate that you could perceive in Earls Court halls?
Compared to last year, this year’s show truly had a positive atmosphere. Albeit slowly, recovery of the industry is noticable and company’s no longer freeze investments in the future.

What was the feedback that you received from the operators that visited your stand?
Our continuous committment to the industry and related investments (Advantech recently announced another large investment in factories) is highly appreciated. This also translates into our products and the whole package is providing the trusted feeling our customers need today.

What are the next shows that you will attend to as exhibitors?
We will be present at all key shows around the world, starting with Enada, the upcoming South American show such as Fadja and ELA to Macau…and the obvious others.

What do you expect for the next ICE in ExCel?
It is going to be interesting. I have no doubt ExCel will offer great facilities and for many exhibitors a more equal exibition spot, but I will also miss walking the streets in Kensington and the typical London centre chaos. Earls Court breathes history and it certainly did the job for us all those years.