hat balance can you make of this 2011 for the National Lottery for the Public Assistance in Mexico?
For the National Lottery, 2011 has been a year characterized by the launch of new products that comply with the aim to modernize and position the institution. The new products launched in 2011 are:
-Relaunch of the draw of the Mexican Lottery (Bingo on TV 2ª season).
-Electronic Wallet (commercialization cannel via web page).
-Relaunch of the scratch-and-win lottery (Rascaditos).
-Electronic Instant Lottery (Rascaditos Electrónicos).
-Profecía Maya (traditional draw).
The general balance is positive, considering the generation of new draws, the strategic alliances that we have consolidated and the international leadership with our participation in WLA and CIBELAE.
Additionally and during the whole year, a special emphasis has been put in promoting responsible gaming, a stance that is consistent with the worldwide trends and that differentiates the institution from the rest of the games and draws companies.
The National Lottery, with its 241 years of history, has proposed the recovery of universal values and materialized it in an emblematic way with the remodellation of its main building, known as “El Moro”, inaugurated last February.
How have you seen the gaming industry in general in a year in which the economic crisis affected different international markets?
The international financial situation affected considerably all the economic sectors of the country. The games and draws sector registered a decrease in sales, which prevented us from satisfying the growth expectations. However, and despite the decrease in sales compared to last year, the operating income obtained, thanks to the measures adopted by the institution, was the highest in history.
Which has been, in your opinion, the most important novelty of the year?
The National Lottery has raised its voice to warn about possible infringements made by prívate companies, mainly dedicated to scratch-and-win lotteries and the so-called gambling venues and casinos. In order ti limit those irregular and abusive practises, the specific proposal of the National Lottery is regulation.
Which are your plans for 2012?
-The launch of a new line of draws in the Keno style.
-Diversification of the distribution networks that can reach a different profile of consumers.
-Consolidation of the new products that have been developed since 2009.
How do you see 2012 for the gaming industry in general? Will it be similar to 2011? Do you think there will be a growth in the activity?
Similar results are expected, with a light increment with special actions carried out for that effect. Economic instability is expected to continue at an international level. That’s the reason why we expect similar results, with a light increment with special actions to be carried out, such as the consolidation of products and commercialization channels, as well as the inclusion of new products.