ounded in 1907, Real Betis is one of the oldest football clubs in Spain and was promoted to the top-flight at the end of last season after finishing top of the Segunda Division four points ahead of Rayo Vallecano.
The sponsorship deal is reportedly worth 3 million Euros and will see Cirsa’s logo replace that of Andalusian brewer Cruzcampo, who signed a short-term sponsorship deal in March.
“Notably Cirsa Gaming Corporation is a Spanish company, a leader in its field, which will make it easy to establish a relationship and enter into joint venture opportunities,” read a statement from Real Betis. “The intention of Real Betis Balompie is to generate enough resources to provide the supporters of the club with better performance in the not too distant future.”
The ongoing global financial downturn sees almost half of Spanish top-flight club still without shirt sponsors while the start of the season itself has been postponed due to an ongoing players strike.
The Cirsa logo was due to make its first appearance at Sunday’s highly anticipated season-opener that would have seen Real Betis take on arch-rival Sevilla. However, failure by the Spanish Football League (LFP) and the Spanish Footballers’ Association (AFE) to reach an agreement meant that this match along with every other top-flight game in Spain was rescheduled.