International edition
October 19, 2021

The new terms offer both parties revenue growth opportunities

Ladbrokes signs new supply agreement with Microgaming

(UK).- Ladbrokes has signed a new platform and content supply agreement with Microgaming, the world's largest provider of online gaming software. Under new commercial terms, Micrograming will supply casino and games software to Ladbrokes' betting and gaming website.


he new terms offer both parties revenue growth opportunities and will enable Ladbrokes to provide its customers with a premium range of content and product. 

Richard Glynn, Ladbrokes CEO commented:  "This agreement reflects our ongoing objective to offer customers the best products in the market place through more flexible supplier relationships which offer increased opportunities for growth.  Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future."

Roger Raatgever, CEO of Microgaming said: "We have had a long and successful association with Ladbrokes; this new agreement will enable us to continue working closely together to enable Ladbrokes to provide a market leading casino offering and extend the reach of our products across all Ladbrokes channels.  We are proud that Microgaming has supplied online gaming software to Ladbrokes for over 10 years and we look forward to a continued prosperous relationship."

This latest key supplier contract follows Ladbrokes agreement with Global Draw last year, for the supply of new gaming machines to Ladbrokes retail estate. The rollout of the new machines was completed at the end of May, one month ahead of schedule. 

Ladbrokes is continuing discussions with a number of other suppliers and expects to confirm new agreements in the coming months.

What is your opinion about this article?
  • I like it
    0 votos
  • I don't like it
    0 votos
  • I have not thought about it
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook