he new terms offer both parties revenue growth opportunities and will enable Ladbrokes to provide its customers with a premium range of content and product.
Richard Glynn, Ladbrokes CEO commented: "This agreement reflects our ongoing objective to offer customers the best products in the market place through more flexible supplier relationships which offer increased opportunities for growth. Microgaming has a proven track record and product range and this new agreement offers us the opportunity to maximise our relationship in the future."
Roger Raatgever, CEO of Microgaming said: "We have had a long and successful association with Ladbrokes; this new agreement will enable us to continue working closely together to enable Ladbrokes to provide a market leading casino offering and extend the reach of our products across all Ladbrokes channels. We are proud that Microgaming has supplied online gaming software to Ladbrokes for over 10 years and we look forward to a continued prosperous relationship."
This latest key supplier contract follows Ladbrokes agreement with Global Draw last year, for the supply of new gaming machines to Ladbrokes retail estate. The rollout of the new machines was completed at the end of May, one month ahead of schedule.
Ladbrokes is continuing discussions with a number of other suppliers and expects to confirm new agreements in the coming months.