PeelBlue launches BluePicks, a turnkey app combining prediction markets and pick’em

PeelBlue Inc. announced the launch of BluePicks, a fully managed sports engagement platform designed to help operators, casinos, and media companies launch interactive sports experiences to drive user acquisition, retention, and new revenue streams.

BluePicks is an all-in-one app that brings together prediction markets and pick’em gameplay within a single platform across multiple sports. The product offers a consistent user experience while enabling partners to offer both formats side-by-side without additional integration or operational complexity.

Built as a vertically integrated solution, BluePicks includes a proprietary player account management (PAM) system, back-office tools, odds and settlement engine, and a fully customizable front end. This allows partners to launch without the need for internal trading teams, engineering resources, or operational overhead.

The platform is designed to support both casual and repeat users through a low-friction participation model, along with built-in promotional and retention tools that encourage frequent engagement.

BluePicks is designed for flexible deployment across multiple segments:

• Operators and sportsbooks can complement existing offerings with lightweight, high-frequency prop-style interactions 

• Casinos can introduce a sports product without the complexity of launching a full sportsbook 

• Media companies and affiliates can embed prediction market and pick’em experiences directly into content to drive engagement and monetization

With a modular architecture, BluePicks can be deployed via API integration, embedded iframe modules, or full white-label implementations. Partners can go live in as little as 1–2 weeks, depending on customization requirements.

“BluePicks was built to simplify how partners launch and operate interactive sports products,” said PeelBlue. “By supporting both prediction markets and pick’em within a fully managed platform, we enable partners to focus on user growth rather than infrastructure and operations.”

"The launch of BluePicks reflects a broader shift toward lightweight, high-frequency engagement formats that complement traditional sports betting and fantasy products," the company added. "As operators and media companies look for more efficient ways to acquire and retain users, flexible and fast-to-deploy platforms like BluePicks are becoming an increasingly important part of the ecosystem."