International edition
September 28, 2021

Steve Walther, Aruze Vice-President, Marketing

“G2E Asia attendees will see Aruze is a one-stop gaming solution for all of their needs”

(Macau, exclusive Aruze is expecting to show its innovations at G2E Asia 2011, to be held next month in Macau. Steve Walther, Aruze VP Marketing, talked about the key products that the company will showcase at the event and pointed: “Emerging markets see Macau as success model and attempt to duplicate its success”.


hat are your expectations and objectives for G2E Asia?
Our expectation at G2E Asia is an increased number of visitors and participants in this year’s event due to the improving economy of the region and the impressive growth in gaming in the region. Attendees will see that Aruze is a one-stop gaming solution for all of their needs from A to Z and will be dazzled be some of our new innovations that are sure to take the gaming experience to a whole new level.

Will the firm launch new products focused on the Asian market? Which are their main features?
Once again, Aruze will debut many new eye-catching products at this year’s show. These products have exciting features that will engage players in new ways, ultimately driving increased player satisfaction and entertainment. Some key products of note are the new mechanical stepper slots and additional themes on our G-DELUXE platform.

Which trends do you expect to see this year at the show?
As the market in Asia is evolving and electronic gaming play is maturing, G2E becomes an event where attendees can better understand electronic gaming machines and increased interest in electronic table games products. There has become an increased demand for electronic products and with the vast growth expected in the region, building relationships at this event is critical for both suppliers and operators alike.

How important is Macau's market for your company?
Macau is truly regarded as leader of Asia in gaming and a global benchmark. Emerging markets see Macau as success model and attempt to duplicate its success. Despite the emphasis on VIP table games, electronic gaming has grown steadily over the years, and will continue to play an important role in this growing region. Asia is a critical market for Aruze, and Macau is an example of our commitment to being best of service and product for the region.

Macau is currently considered the leading international gaming market surpassing Las Vegas. Do you think that it is a market with options to keep on growing?
With the economic strength of the region, Macau has become a destination that attracts Mainland Chinese as well as other global visitors. As more provinces liberalize their access to Macau, the market will grow exponentially and become an even more sought-after global destination. The investment in these facilities and the infrastructure provides a world-class gaming destination that will continue to impress as Macau expands.

As operators from different Asian countries visit G2E in Macau, which is your strategy for the Asian market in general?
G2E Asia is a priority for Aruze Gaming and we invest significant development resources for Asia. This event allows us to listen to our customers and anticipate their needs and the trends of play in the Asian market. Aruze Gaming will use this event to show our commitment and strong dedication to deliver best-in-class after sales service and support.

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