International edition
August 04, 2021

Giorgio Abbiati, CEO of the company

“Abbiati will be introducing the biggest line of new and updated products at ICE”

(UK, exclusive Giorgio Abbiati, CEO of Abbiati, considers that ICE show in London is the main exhibition for his company. A few days before the beginning of the event, he talked to about his expectations and objectives for ICE, as well as about the characteristics of the products that the firm will be presenting there, the gaming trends and the goals he expects to achieve for 2011.


hat are your expectations and objectives for ICE?
ICE show in London is the most important exhibition for Abbiati Casino Equipment. The majority of our customers are coming to London to meet us personally, to discuss the business opportunities and to be introduced to our latest products.

During ICE, Abbiati will be introducing the biggest line of new an updated products. A large number of our staff is going to be present during this show, so we can make sure all customers are going to be introduced to our company and the product line in a proper way.

Will the firm launch new products? Which are their main characteristics?
First of all, Abbiati is well known for its top quality Live Gaming tables, so also in this show’s edition we will present a large number of Live Gaming tables, that will include the most popular games as Poker, Black Jack and American Roulette. Part of the tables to be present at the show were manufactured especially for ICE 2011. Also this time Abbiati has focused on the top-quality materials with a very customized design.

During last year, Abbiati focused on promoting their new Poker line, which include both key elements of this game: high quality chips and playing cards. Abbiati is receiving a very positive feedback from their Poker Chips, that bring the customer great quality, an attractive price and the possibility to have the most unusual design and style. Relating to the playing cards, Abbiati is able to propose high-quality products at a very competitive price.

The chips and plaques with RFID, that are manufactured using 13.56 MHz PJM technology, will also be a key element in Abbiati product line, that will be exhibited during ICE 2011 show. We are pleased to announce that this new technology is receving more and more interest from the clients’ side, who are always looking for high-security products, that could help to better manage their performance.

In your opinion, what will be this edition’s main challenge?
I guess the main challange will be to attract as much clients as possible, who are planning new investments in their business in the near future. We were working all year to improve our existing product line and create new projects, to be sure we will capture the positive attention during the show.

Which trends do you expect to see this year at the show?
Definitely it will be a show edition full of new technological solutions. As a company, during the last year we concentrated on developing new products, working with new materials and looking for new collaborations and new product ideas.

What are your main projects for the coming months?
We are focusing heavily on electronic solutions and the integration into Lave Gaming. ICE has given us the perfect platform to let our customers see, touch and feel these exiting new products, that can be seen on the Abbiati stand 3420. To expand new markets is also one of our goals for 2011.

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