IGT has taken the leap by providing the technology and infrastructure. Now we look to the development community to help build a thrilling and compelling body of apps that deliver the innovation and choice that will help shape the future of our industry," Satchell added.
Third-party vendors such as Synergy Blue, the sister company to gaming vertical systems integrator Synergy Information Solutions, are using the SDK to create applications that automate manual processes, offer services to the player and add excitement through bonuses offered for specific game events or to specific player profiles.
Georg Washington, CEO of Synergy Blue, said, "When IGT made an SDK available for Service Window applications, we were intrigued. We conducted research to determine what's needed in the marketplace, and now we have the tools to make those applications a reality.
"Consumers in a wide range of sectors have come to expect a new level of excitement and engagement in their entertainment experiences," he continued. "We're using IGT's SDK to be at the forefront of helping to bring that kind of experience to the player on the floor."
In addition to third-party vendors, casino operators can also use the SDK for their own in-house development purposes. IGT's powerful Media Manager--built on the Gaming Standards Association's open protocols--uploads, schedules and delivers Service Window applications.