International edition
October 28, 2021

Stephen Vowles

Ladbrokes appointed new Director of Customer Experience

(UK).- Ladbrokes announced that it has appointed Stephen Vowles as Director of Customer Experience reporting to the CEO Richard Glynn, with effect from 1 December. He started his career in marketing with Procter and Gamble, after 8 years he moved to Thomas Cook as Marketing Director, then Sainsbury’s as Customer Marketing Director.


tephen Vowles then joins Ladbrokes from Ahold where he was SVP of Marketing based in the USA, responsible for Stop & Shop & Giant supermarkets.

Richard Glynn said: "I am delighted that after an extensive international search we have appointed Steven. He brings a rare combination of online and offline expertise, value driven brand and product differentiation, consumer marketing, consumer analytics and high performance loyalty programmes. Stevens international expertise will further assist in ensuring that the Ladbrokes brand and product proposition is front of mind in a competitive market environment".

Vowles commented: “I am looking forward to returning to the UK into the new and exciting role with Ladbrokes. It will be great to apply my knowledge and expertise in a new sector for me in what is a very competitive market”.

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