ther asset classes will be added to the platform in due course.
LMAX was established by Betfair in 2007 to deploy some of the technology and intellectual property underlying the Group’s Exchange Platform in the online retail financial trading sector. Betfair’s Betting Exchange has fundamentally changed the sports betting market since its launch in 2000 by allowing its customers to bet at odds sought by themselves or offered by other customers, and by offering customers better pricing and more choice and flexibility.
LMAX aims to replicate Betfair’s disruptive effect on the sports betting market by deploying a similar technology platform into the market for online retail trading of financial instruments. Betfair has a 73.5% shareholding in LMAX.