he leading independent LBO has also extended its contract with Inspired for another four years, until 2014. With over 25,000 SBG terminals installed around the world, Inspired is the leading supplier of networked gaming solutions, both globally and to the UK gaming market. The firm especially values its relationship with independent bookmakers and continues to be the largest supplier of FOBTs to the UK independent market. 'Storm', Inspired's latest Open SBG terminal and the only high definition widescreen FOBT in the market, is currently the highest income FOBT in the UK
Stan James has placed an order for 190 new Open SBG terminals from Inspired, following the near-doubling of its estate to over 60 betting shops. The bookmaker has enjoyed double digit income growth since signing up with Inspired and is keen to provide the same Inspired terminals and range of content across the new outlets, ensuring that consumer experience is maximised across the entire Stan James estate.
Inspired's access to both in-house and third-party developers - possible due to its Open SBG platform - allows the company to provide the largest range of best performing, high quality content, which can be downloaded to terminals remotely. This means that Inspired terminals can be kept up to date with new and appealing content to keep the interest of customers and boost income.
Steve Fisher, Managing Director of Stan James, commented: "Following the great response we have had to Inspired's terminals in our betting shops, we had no doubts about choosing Inspired to supply the new venues we recently acquired from Pagebet. We are confident that by expanding our relationship with Inspired, we will be able to continue providing our customers with the best experience possible."
Lee Newman, Head of Business Development for Inspired's LBO division, added: "We are delighted that the outstanding performance of our current terminals with Stan James has persuaded them to continue to use our market-leading terminals in the new shops. We have a great relationship with Stan James having worked together for over a year to maximise player experience and increase machine income. The near-doubling of terminals under the contract and its extension to 2014 reconfirms our position as the leading supplier of gaming machines to independent UK bookmakers. Our partnerships with the leading content developers in the industry mean that we will continue to offer the largest range of top-quality content."