International edition
October 19, 2021

David Pluck

Inspired wins four year deal to supply leading UK independent bookmaker

(UK).- Gaming Group, the Server-Based Gaming (SBG) specialist recently acquired and refinanced by leading London private equity firm Vitruvian Partners, informed that it has won a four year contract to supply David Pluck, a leading independent bookmaker in North-West England.


nspired is the largest supplier of FOBTs to independent bookmakers as well as the largest supplier of SBG terminals to the UK gaming market in general. With over 25,000 SBG terminals installed globally, Inspired is the world’s leading supplier of networked gaming solutions and its latest Open SBG™ ‘Storm’ terminal is proven in the UK as the highest income FOBT.

David Pluck is one of the top six independent bookmakers in the UK, having been an active player in the industry for 30 years. This four year deal to install over 100 SBG terminals across 35 outlets strengthens Inspired’s reputation as the supplier of choice for independent bookmakers. Inspired terminals have performed strongly this year, with revenue increases across the entire Inspired estate, primarily due to the high volume of new games released, powerful revenue management tools and the hard work of Inspired’s dedicated independent LBO account service team. 

Frank Seymour, Managing Director of David Pluck, commented: “We were very impressed by Inspired’s offering. The exceptional quality of their terminals, gaming content and SBG platform, combined with an understanding of the market and our customers’ needs, meant that Inspired was the obvious choice.”

Martin Lucas, Managing Director of Inspired’s LBO division, added: “The UK independent market is very important to us and we are proud that we continue to lead the field as the supplier of choice. This deal with David Pluck is representative of our focus on the independent market, as well as major players. Our market-leading terminals continue to be firm favourites with bookmakers and our partnerships with the leading content developers in the industry ensure that we can offer more high-quality content than any other operator.”

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