International edition
September 27, 2021

The firm displayed market-specific and international product innovations

Novomatic shows strong results in Mexico

(Mexico).- Following the ELA gaming show 2010 in Mexico, Austrian Gaming Industries (AGI), the wholly owned subsidiary of the Novomatic Group of Companies and its recently established subsidiary Crown Gaming Mexico, reported strong results at the end of an extremely satisfying event.


he Novomatic group has been active in the Mexican market since the establishment of the regulatory framework for Class III gaming and has seen increasingly keen interest in its products and services. The Mexican operators have proved to be highly satisfied with the above-average performance of Novomatic gaming equipment, and as a result the interest noted on ELA booth was intense. All major Mexican operators made sure to visit the Novomatic booth in order to see for themselves the latest product highlights for this vibrant market.

On display were market-specific and international product innovations including Novomatic’s best selling machine, the Super-V+ Gaminator as well as the Novo Super-Vision presenting the latest Coolfire II multi-game mixes. Novomatic also presented the two-level Community Flexi-Link Jackpot at ELA in combination with a bank of Super-V+ Gaminator machines; using the third machine screen for the Powerlink jackpot information display.

For the first time in Mexico, visitors experienced a live presentation of Coolfire I+ Ultimate 10 multi-game mixes – the first of a growing range of Coolfire I+ mixes which will be made available in the ever popular Gaminator cabinet. The new Coolfire I+ gaming platform combines the benefits of Coolfire II technology with the cost effective price structure of the former Coolfire I platform and thus offers tremendous benefits for the Latin-American operators.

Jens Halle, Managing Director of AGI commented: “From day one of ELA we observed great interest in our products for the Mexican market. The recent founding of our new subsidiary Crown Gaming Mexico, headed by Pablo Callieri, has helped to further strengthen our position in the local market with a strong team that provides sales and technical support services on site.”

He continued: “Even although the show results of this year’s ELA were highly satisfactory it still remains questionable whether a market like Mexico with its relatively limited number of major operators really necessitates a dedicated annual gaming show. We will have to evaluate alternative channels that may provide different ways to reach our customers in Mexico. Still, for the time being, we say ‘Thank You’ to our customers for visiting us at the show.”

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