888 Holdings signs licensing deal with CryptoLogic Limited
Under the agreement, the company will select and integrate casino games from Cryptologic that best complement 888’s broad offering. Initially, four popular titles have been selected by 888 including Bejeweled, Cubis and Millionaire’s Club.
The announcement follows a number of third party games that have recently been made available for customers using 888’s Integration Platform, as the company continues to provide the best platform for companies to debut or grow the exposure of their titles.
“Today’s announcement is consistent with CryptoLogic’s strategy to partner with the world’s biggest and best gaming brands - as a way to offer the ultimate player experience,” said Brian Hadfield, its President and CEO. “888’s reputation, established player base and global marketing strength, paired with CryptoLogic’s industry-leading games - it’s a winning combination.”
Gigi Levy, CEO of 888 added: “This reaffirms 888’s strategy of creating a game ecosystem, powered by an industry-leading integration infrastructure, which enables 888 to introduce a diversified offering to existing and new players, worldwide.”
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