New gambling offers

Virgin Games to market new online gambling site

(UK).- Virgin-owned online website Virgin Games is planning a promotional campaign later this year to promote its new betting service, Virgin Bets.
2007-05-28
Reading time 35 seg

Virgin Games has partnered with online betting service Betfair to offer a betting service to enable is customers to place bets on the entertainment, football, cricket, golf, greyhounds, motor sport, rugby and tennis sectors.

Virgin Games is understood to speaking with agencies already on the group's various rosters about the upcoming campaign scheduled to launch in autumn. It is expected to have a strong emphasis on digital.

The new betting offering expands on Virgin Games' current platform, which includes Virgin Poker, Virgin Bingo, Virgin Casino and Virgin Skill.

Virgin Games CEO Simon Burridge said: “Virgin Games is all about fun and entertainment, so novelty betting is a good fit for the brand. Although entertainment betting is seen as a sideline by most of the traditional bookies, we believe it is a market with huge potential. Every year, millions of people spend millions of pounds phoning and texting votes into reality TV shows."

Leave your comment
Subscribe to our newsletter
Enter your email to receive the latest news
By entering your email address, you agree to Yogonet's Terms of use and Privacy Policies. You understand Yogonet may use your address to send updates and marketing emails. Use the Unsubscribe link in those emails to opt out at any time.
Unsubscribe
EVENTS CALENDAR