Polymarket lands exclusive Bundesliga prediction market partnership in the US

Polymarket has become the exclusive prediction market partner of the Bundesliga in the U.S., adding another major sports property to its growing list of commercial agreements across sports, media, and technology.

The deal brings prediction-based products to another major soccer competition following similar agreements across Europe and North America. Polymarket confirmed on Tuesday that official event contracts tied to the German soccer league and its clubs are now available exclusively on its platform.

The company described the arrangement in a social media post as an exclusive partnership for the US market: “We're honored to be named the Exclusive Prediction Market Partner of Bundesliga in the USA. The official event contracts for Bundesliga & their clubs now live exclusively on Polymarket.”

We're honored to be named the Exclusive Prediction Market Partner of Bundesliga in the USA.

The official event contracts for Bundesliga & their clubs now live exclusively on Polymarket. pic.twitter.com/WnsQtJ7sAD

— Polymarket (@Polymarket) June 22, 2026

Soccer partnerships continue to grow

Bundesliga joins a group of soccer leagues that have entered exclusive regional agreements with Polymarket. Spain's LaLiga, Italy's Serie A, and Mexico's Liga MX have also signed partnerships that incorporate prediction markets into fan engagement initiatives and broadcasts.

The Bundesliga agreement adds another soccer property to Polymarket's portfolio of sports-related partnerships, which also includes combat sports organizations.

Polymarket previously entered a multi-year agreement with TKO Group Holdings, becoming the official and exclusive prediction market partner of UFC and Zuffa Boxing. Prediction market data from its platform will appear during pay-per-view programming.

Presence extends into media and technology

Outside sports, the Golden Globes selected Polymarket as its exclusive prediction market partner. The agreement incorporates live market data into viewing experiences connected to the annual awards ceremony.

Polymarket has also pursued partnerships involving data and technology. The company gained access to esports data through an agreement with GRID Esports and launched an integrity monitoring platform, Vergence AI, with support from Palantir and TWG AI.

Its prediction markets have also been integrated into sports-focused platforms, including Betr Super App and Splash Sports.

The company has also sought greater visibility across financial media platforms.

In November 2025, Polymarket announced an exclusive prediction market partnership with Yahoo Finance. The company said the agreement would bring prediction market probabilities to Yahoo Finance users across political, economic, and event-based topics.

That announcement followed disclosure from Google Finance that it planned to display probabilities from both Polymarket and Kalshi through natural-language search features.

Marketing practices draw scrutiny

Polymarket's commercial activity has coincided with increased regulatory and public attention.

On Saturday, The Wall Street Journal reported that Polymarket paid social media creators to promote videos featuring wagers that did not exist on the platform. The newspaper said it reviewed 1,105 videos published between December 2025 and mid-May and found that roughly 70% contained bets that were not available in live markets.

According to the report, Polymarket created replica versions of its website for promotional content, while creators displayed approximately $1.9 million in simulated wagers.

Polymarket told the newspaper that it remains committed to maintaining accurate, fair, and transparent markets and would conduct a review of its promotional materials.

Earlier this month, Politico reported that Polymarket Chief Marketing Officer Matthew Modabber used a personal PayPal account to compensate creators who promoted the platform on X without identifying the posts as advertisements.