1xBet shortlisted for Marketing Brand of the Year at the SBC Awards Europe

Global betting company 1xBet has been shortlisted for the SBC Awards Europe 2026 in the category Marketing Campaign and Sponsorship of the Year. The awards ceremony will be held as part of the international iGaming exhibition SBC Summit Malta 2026, scheduled for April 28–30.

Over 400 industry experts are expected to attend the event. This year, the ceremony features 35 categories recognizing outstanding achievements by operators, partners, providers, and other representatives of the iGaming industry. SBC Awards Europe 2026 will be held on April 30 at Xara Lodge in Malta, concluding the exhibition.

Simon Westbury, Strategic Advisor at 1xBet, commented on the brand being shortlisted for the Marketing Campaign and Sponsorship of the Year category: “This nomination is recognition of our strategy using marketing and sponsorships to elevate and empower our market-leading product through brand awareness.”

"1xBet’s nomination for one of the most prestigious awards in the European iGaming industry highlights the brand’s leadership in the region, achieved through long-term international partnerships, rapid integration of innovations, and its global status," the company said.

As part of SBC Summit Malta 2026, 1xBet will host a dedicated networking zone at booth No. B40. Guests will be able to enjoy an informal atmosphere designed for open dialogue, exchanging contacts, and interactive entertainment.

"1xBet’s leadership in Europe and the recognition of its achievements by industry experts are the result of building an effective ecosystem, with the 1xPartners program as a key component," the company added.

The program brings together 500,000 partners, providing tools that help position the 1xBet brand among leaders in more than 150 countries worldwide. With these tools, participants achieve high conversion rates from registrations to deposits and earn lifetime commissions of up to 50% from referred players.

"Add SBC Summit Malta 2026 to your calendar and stop by the 1xBet booth to learn more about unlocking the potential of the European iGaming market together with the flagship affiliate program, 1xPartners," the company invited.