1xBet to strengthen Brazil and LatAm presence through SiGMA Americas 2026 participation

Global betting company 1xBet will take part in the SiGMA Americas 2026 iGaming forum, which will be held at the Transamerica Expo Center in São Paulo from April 6 to 9.

One of the largest exhibitions in the Latin American region, the summit is expected to welcome more than 18,500 delegates, including representatives from over 4,100 operators.

1xBet called the show "a great opportunity to strengthen its leadership in a rapidly developing market and to create a comfortable platform for exchanging information and building business connections."

Over 250 speakers will attend the international exhibition, delivering presentations on regulation, innovative technologies, marketing, affiliate programs, and the importance of responsible gaming.

The forum will feature several panel discussions. Participants will have the chance to gain insights from managers at leading iGaming companies, including Simon Westbury, a strategic advisor at 1xBet, who regularly speaks on relevant industry trends.

The brand’s team will welcome existing partners and new members of the iGaming industry at booth K176, which 1xBet expects will become "one of the key hubs for productive networking." 

Guests and partners can also enjoy interactive entertainment, merchandise giveaways, and a café zone featuring a bar with signature cocktails. A relaxed, informal atmosphere will help create the setting for open dialogue and dealmaking.

The 1xBet booth will also become a center of sporting energy, as on April 7, brand ambassador Carlos Prates, a popular UFC fighter, will take part in interactive entertainment, take selfies with guests, and sign autographs.

On April 7 and 8, 1xBet will hold two prize draws starting at 5 PM. On the first day, one lucky participant will win an Apple MacBook Air 15", while on the second day the prize will be the exclusive Louis Vuitton x The Darjeeling Limited Keepall 50.

The SiGMA Americas 2026 business program will conclude with a party, in which 1xBet will serve as sponsor, with surprises in store for guests. One of them will feature Carlos Prates, the company said.

"Latin America is a promising region with clear, transparent regulation and high user activity," the company said about the market in a statement. "Its full potential can be unlocked through the flagship program 1xAffiliates, which has been operating for more than 10 years and has united over 500,000 partners. The project offers flexible collaboration models and more than 250 commission payout methods."