Beyond the slot cycle: Alessia Smirnova on the return of poker as a retention engine

Across global markets in 2026, one structural theme is clear: acquisition costs are outpacing short-term monetisation models. Operators are shifting from expansion narratives to disciplined optimisation.

At ICE Barcelona 2026, EvenBet Gaming’s Alessia Smirnova framed this shift as a “retention renaissance.”

Read the full interview here

The economics of retention

Poker’s CPA can be three to ten times lower than high-churn casino verticals. Its social structure builds community-led engagement rather than isolated gameplay sessions.

In markets experiencing regulatory tightening, this dynamic offers measurable stability.

Modernising the multiplayer model

Spins Poker introduces fast, three-player sessions designed for sportsbook cross-engagement. One-Click Poker removes legacy lobby barriers entirely.

The direction is evolutionary, not disruptive. Simplify access. Reduce friction. Increase repeat play.

Trust as a competitive layer

EvenBet’s licensing footprint across MGA, UKGC, and Spain, alongside RNG certifications from GLI and iTechLabs, reflects the growing importance of compliance-backed innovation.

The global conversation is no longer about adding more games. It is about building structured engagement systems.

For stakeholders reassessing retention frameworks in 2026, skill-based social gaming may deserve renewed evaluation.

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