Soft2Bet targets doubling growth in 2026 after strong 2025 results

iGaming platform and solutions provider Soft2Bet unveiled plans to double growth in 2026 by launching new iGaming brands, securing at least five new licences, and expanding into additional regulated markets, following strong financial gains in 2025.

The strategy was presented during a live public Town Hall that detailed the company’s performance over the past year and outlined a strategic pivot toward long-term institutional scaling.

Founded a decade ago, Soft2Bet has evolved from a startup into a multi-market B2B platform provider, driven by proprietary technology focused on gamification and customised player experiences. The group is now entering a new phase of sustained expansion across diverse regulated markets.

For 2026, Soft2Bet identified three core priorities: preparing new brand launches tailored to specific target audiences and market logic; doubling key performance indicators such as gross gaming revenue (GGR), revenue, and total portfolio scale; and broadening its regulatory footprint with at least five additional licences.

The upcoming brands are being structured around distinct customer segments and jurisdictional requirements to support deeper penetration in regulated territories.

In 2025, revenue increased 85% year-on-year, while EBITDA rose 103%, reflecting improved operational efficiency.

Sportsbook GGR climbed 173%, supported by a 150% rise in turnover. In the casino segment, Games GGR advanced 190%, while Live Casino GGR jumped 307%, underscoring momentum across core verticals.

Growth during the year was supported by disciplined execution, continued product development, and expansion into newly licensed markets.

A central driver of performance was the continued development of Soft2Bet’s proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). New MEGA mechanics introduced in 2025 set a higher benchmark for player engagement and retention.

Brand visibility is also being strengthened through ambassador partnerships. Flagship brands Betinia and CampoBet appointed Diego Simeone as an official brand ambassador, aligning marketing efforts with a high-performance and culture-driven positioning.

A key strategic shift in 2025 involved moving from centralised international support to a localised operating model. Full native-language support coverage was achieved across priority regions, strengthening integration with local culture and player expectations in each active geography.

During the year, the company and its brands secured a combined 17 industry awards, reflecting broader recognition across the sector.