Under "just different" concept

Zitro showcases multi-vertical product range at ICE Barcelona 2026

2026-01-23
Reading time 59 seg

Zitro presented its latest land-based and digital offerings at ICE Barcelona 2026, with a stand designed to mirror a casino environment. The showcase was structured around a core message: “Different, in the best way.”

The space was divided into three areas—international, domestic, and digital—reflecting the company’s business structure.

At the front of the stand, FANTASY led the showcase with its European debut. The cabinet attracted significant operator interest, driven by a dedicated game library combining animation, graphics, and multimedia into a cohesive entertainment experience.

The CONCEPT cabinet also featured new titles, underlining its reputation for dependable performance. For its part, Zitro Digital expanded its online portfolio with the launch of four new games—Golden Oink Trio, Pan Du, Thunder Coins, and FL Irish. The division now operates under the leadership of CEO Michael Bauer.

Hospitality was a key element of Zitro’s presence. A full-service restaurant, bar, meeting rooms, and networking areas supported business discussions throughout the show.

Johnny Ortiz, Founder of Zitro, said: "Walking through our stand these past few days has been incredible. Seeing operators genuinely engaged with our product launches, watching real conversations happen in our restaurant, and feeling the energy around what we built. This is exactly what we envisioned.

"Our team gave everything to make this happen, and the industry’s response showed us it was worth it. I couldn’t be prouder. To everyone who visited us at ICE Barcelona, thank you. You made this worth every bit of effort."

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