Kiron Interactive names Rob Peché as Global Head of Sales

Kiron Interactive has appointed Rob Peché as its new Global Head of Sales.

Peché brings more than 20 years of experience in the gaming and betting industry, having held senior roles at Evolution, Sportradar, OKTO, SG Gaming, William Hill, and Gala Coral.

In his new role, Peché will oversee Kiron Interactive’s growth into new markets while strengthening its presence in existing ones. He will also lead efforts to accelerate the company’s expansion into regulated markets where it holds operational licenses. Peché will report directly to Co-CEO Steven Spartinos.

“Rob is a distinguished and experienced commercial executive, and joins Kiron at a pivotal moment for the business as we continue to strengthen our position in key markets,” Spartinos said. "After an extensive search, Rob was a clear frontrunner for the job, and I am excited to bring him on board to drive our ambitious growth expansion plans during the current year and thereafter."

Commenting on his appointment, Peché said: “Kiron has built a reputation for high-quality content that players trust and operators rely on. I am joining at a time when virtual sports are proving their value as a core component of every successful content portfolio.”

He said that his focus will be on strengthening existing partnerships, opening the right new opportunities, and ensuring Kiron continues to set the benchmark for quality, reliability, and relevance across regulated markets.