Zenith adds SPRIBE's Broadway Platform to OneAPI aggregation network

Zenith has linked its OneAPI with SPRIBE's Broadway Platform in a deal it described as another step in scaling its aggregation ecosystem across emerging markets worldwide.

The integration enables Broadway Platform partners to access a curated selection of providers through a single OneAPI connection. The available lineup includes titles from Zenith’s proprietary ALIZE Studio, along with content from Zenith’s portfolio of slot studios, including PG Soft, Pragmatic Play and MarbleX.

“Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios,” said Vitaliy Smoliarenko, Business Development Manager at Zenith. “As one of the fast-growing platforms from the world's biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”

SPRIBE’s Broadway Platform is its proprietary B2B platform, which manages a portfolio of more than 30 online brands. The platform provides full-service technology and content distribution to operators worldwide and includes sportsbook and esports offerings. Zenith said that, through the OneAPI integration, those operators will gain access to a wider range of content delivered via Zenith’s ecosystem.

“Zenith's OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localization,” said Giorgi Samkharadze, Head at Broadway Platform. “Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”

As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. Zenith confirmed ALIZE Studio’s narrative-led, market-specific games will be made available to operators through Broadway Platform.