BetMGM launches FashionTV-branded casino titles across US markets

BetMGM has announced a partnership with FashionTV Gaming Group to launch a portfolio of FashionTV-branded games exclusively on BetMGM Casino and Borgata Online Casino. The titles include blackjack and roulette, featuring FashionTV's signature luxury aesthetic.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love," said Oliver Bartlett, VP of Gaming at BetMGM.

The initial rollout includes FashionTV Blackjack and FashionTV Roulette, now live on BetMGM Casino in Michigan, New Jersey, and Pennsylvania. The titles will be made available in other jurisdictions where BetMGM Casino operates.

“We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story,” said Moshe Cohen, Founder and President of FashionTV Gaming Group.

The FashionTV-branded titles are being introduced within BetMGM’s online casino portfolio, which includes more than 5,400 games across North American markets. The platform also operates a state-by-state exclusive progressive jackpot network consisting of more than 25 games, including MGM Grand Millions, Bison Fury, and 15 Lanterns.

Players on BetMGM Casino can earn BetMGM Rewards Points and Tier Credits. Rewards Points may be redeemed for digital bonuses, MGM Rewards Points, or Marriott Bonvoy Points.

FashionTV is broadcast in more than 200 countries and distributes content across television, digital platforms, and social media channels. The brand focuses on programming tied to fashion, travel, and lifestyle content.