“Brazil’s market is moving towards an increasingly solid, balanced model aligned with best practices”

BETesporte views the current stage of online betting regulation in Brazil as a meaningful step forward for market organisation, safety and competitiveness, CEO Vinícius Nogueira told Yogonet in an exclusive interview.

Already licensed by the Federal Government, the company believes the new regulatory environment builds greater confidence for operators and users alike, supporting the consolidation of a sustainable model aligned with best practices.

At the same time, BETesporte is accelerating its growth strategy through casino expansion, new partnerships and a strong presence in sport, including agreements with providers such as PopOK Gaming and collaborations with well-known ambassadors such as Vampeta and Zico. Read the full interview below:

As a company already licensed by the Federal Government, how does BETesporte assess the current stage of regulation? Are there still points that need to be adjusted to ensure competitiveness and safety?

BETesporte considers the current stage of regulation to be a highly relevant step forward for the market. The process has brought greater clarity, safety and organisation, creating a more reliable environment for both operators and users.

The outlook is positive and shows that the market is moving towards an increasingly solid, balanced model aligned with best practices, supporting sustainable growth and the sector’s competitiveness.

The partnership with PopOK Gaming marks a new phase for BETesporte’s casino. What motivated this choice, and what results do you expect to achieve with the addition of these new titles?

The partnership with PopOK Gaming reinforces BETesporte’s commitment to expanding its casino offering with high-quality, reliable options focused on entertainment. The decision was driven by the quality of the titles and the safety provided, enabling us to further diversify the portfolio and deliver an engaging experience to customers.

Our expectation is to strengthen engagement, increase time spent on the platform and consolidate the casino as a comprehensive environment for responsible entertainment.

The company has a well-established presence in supporting sporting events and works with former athletes as ambassadors, such as Vampeta and Zico. How does this strategy help bring entertainment and sport closer together, and what results has the company seen from this approach?

This strategy creates a natural connection between sport and entertainment—two passions that are deeply rooted in Brazilian culture.

Our involvement in sporting events and partnerships with renowned figures such as Vampeta and Zico strengthen audience identification with the brand, increase credibility and expand the reach of our initiatives. The results can be seen in growing engagement, a stronger national presence and closer connections with different profiles of fans.

What are the company’s expectations for the 2026 World Cup?

We see the 2026 World Cup as a major opportunity to intensify engagement and customer relationship initiatives. BETesporte intends to offer differentiated experiences, special campaigns and relevant content, always focusing on responsible entertainment, innovation and proximity to the public throughout the tournament.

What will be the company’s main priorities next year? Can we expect new products, repositioning, certifications or expanded partnerships?

Next year, BETesporte will continue investing in the platform’s evolution, expanding its product portfolio and strengthening strategic partnerships.

The company will remain focused on innovation, improving the user experience and expanding initiatives that add value to entertainment, while always maintaining its commitment to safety, reliability and responsibility.