FOX Sports Digital names FairPlay Sports Media as exclusive betting affiliate technology partner

FOX Sports Digital and FairPlay Sports Media have announced a strategic betting tech, affiliate, and sports media agreement.

Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its odds components, AI-powered predictive data and analytics, and technology solutions on FOXSports.com and the FOX Sports mobile application.

The new relationship powers the newly released FOX Sports Betting Hub, which integrates FairPlay's sports betting-related content enhanced with "bespoke, value-added" experiences derived from FairPlay's relationships with sportsbook operators. 

"FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events," said Stuart Simms, Group CEO of FairPlay Sports Media.

"FairPlay is excited to work with the FOX Sports Digital team, and we're honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement, and deliver on brand differentiation."

FairPlay's AI technology and odds components deliver real-time, data-driven insights to FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks, and digital media buyers.

The agreement enhances fan engagement by bringing FairPlay's betting information technology and AI-powered tools to FOX Sports' digital platforms. "FairPlay's approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content," the company said.