DATA.BET integration drives higher value from dual-category players

Casino operators integrating DATA.BET’s sportsbook are reporting performance gains, including up to a 4x rise in player lifetime value and an average 12% increase in revenue from customers who wager on both sports and casino products.

According to the supplier’s internal data covering multiple clients, those added results came from existing users who shifted into sports betting activity. Operators also observed that half of their casino players placed at least one sports wager once the sportsbook integration went live.

DATA.BET said clients are applying its sportsbook through a Single Page Application (iFrame). The company reported an integration period of roughly one week, with DATA.BET handling betting-related setup and continued configuration. Operators maintain focus on marketing and acquisition activity while receiving instant access to sports, esports, and virtual sports wagering events.

To support player engagement and allow operator control, the iFrame includes options for color themes, layouts, promo blocks, dynamic banners, configurable bonuses, and margin and odds management.

DATA.BET developed the solution to support search engine crawling and indexing. The company said the structure enables improved metadata quality, page load times, and discoverability in organic search.

“For many casinos, betting is more than diversification – it helps operators to maximize the potential of their existing audience and improve the efficiency of traffic monetization. As the average stake in sports is traditionally higher than in slots, operators experience instant revenue growth while retaining and extending player lifetime value. It is a powerful model of sustainable growth that helps to boost not only the current player base but also attract new audience,” said DATA.BET CEO, Yurii Berest.

The company noted that sports wagering within online casino ecosystems is contributing to measurable financial impacts for operators, with existing audiences becoming recurring revenue contributors once both products are offered together.