UK: Entain brings Pragmatic Play's Big Bass slot series to Ladbrokes and Coral shops

Entain has struck a major agreement with content provider Pragmatic Play to bring the popular Big Bass slot series to Ladbrokes and Coral retail locations across the UK.

Under the deal, Entain’s UK retail division will hold exclusive bookmaker rights to titles including Big Bass Bonanza, Big Bass Splash, Big Bass Hold & Spinner, and other games from the iconic series. The rollout will cover more than 2,700 Ladbrokes and Coral shops nationwide.

The Big Bass series, a top-performing online slot brand for Entain, will make its first appearance in retail, supported by in-shop promotions and marketing campaigns. Big Bass Splash, launched in 2022, has been Entain’s best-performing online slot in the UK this year.

"We're proud to bring the iconic Big Bass series from Pragmatic Play to our high street customers," said Adam Goodall, Head of UK Slots and Table Games at Entain. "These games have earned a long-standing and loyal following online, and now, we're pleased to offer these great games in person on our cutting-edge in-shop gaming machines."

The launch responds to growing demand among UK players for integrated online and retail experiences, while strengthening Entain’s partnerships with leading content suppliers.

"We're delighted to further strengthen our relationship with Entain and bring our Big Bass titles to Ladbrokes and Coral shops throughout the UK," said Irina Cornides, Chief Operating Officer at Pragmatic Play. "This retail rollout demonstrates the enduring appeal of the Big Bass brand and our ability to deliver engaging experiences across channels."

Since its debut in 2020, the Big Bass series has become one of the most recognisable brands in the slots market, attracting millions of players worldwide.