Arizona Stadium renamed 'Casino Del Sol Stadium' under landmark 20-year deal

The University of Arizona has announced that Arizona Stadium will now be known as Casino Del Sol Stadium under a 20-year naming-rights agreement with Casino Del Sol, an enterprise of the Pascua Yaqui Tribe.

The deal, valued at more than $60 million, is the largest total naming-rights package in the Big 12 and ranks among the largest in the Power 4 conferences, the Arizona Daily Star reported. 

Arizona athletic director Desireé Reed-Francois said the university undertook an extensive evaluation before selecting Casino Del Sol as its partner.

"We went through a process where we looked at the asset valuation, we did some market testing, we looked at term modeling, brand safety reviews, and we evaluated our community and talked with a lot of people," Arizona Athletic Director Desireé Reed-Francois told the Star.

"We wanted a corporate partner that would provide impact, but would also value community and create a true partnership. In Casino Del Sol, we found exactly that partner,” she added.

Arizona State’s 15-year, $50 million deal with Mountain America Credit Union averages $3.33 million per year, the largest per-year average in the conference. Meanwhile, UCF, Houston, and Texas Tech maintain agreements ranging from $1.95 million to $2.1 million annually. Washington’s Alaska Airlines Field tops the per-year list at $4.1 million.

Reed-Francois said Arizona is “really proud of the relationship and partnership,” noting the athletic department must remain aggressive in revenue generation to keep pace with rising operational costs.

The university is also exploring additional naming-rights revenue, including for McKale Center, though Reed-Francois emphasized that “McKale will always be in the name.”

Funds from the Casino Del Sol agreement will be used to support student-athletes, coaches, and department operations, as well as facility upgrades and fan-experience enhancements across Arizona Athletics. Arizona Stadium, built in 1928 and seating 50,782, is also home to the Snoop Dogg Arizona Bowl.

Casino Del Sol, a long-time partner of Arizona Athletics, was selected from a wide group of potential naming-rights suitors. Pascua Yaqui Tribe chairman Julian Hernandez called the deal a “proud moment” for the tribe and Tucson community.

The casino, known for its resort, amphitheater, and event spaces, is expanding with a new 154,000-square-foot property on Grant Road. Named Casino Del Sol Vahi Taa’am—meaning “three suns” in the yoeme language—the facility is expected to open in 2026.

In addition to major stadium signage, the partnership will include field logos, digital branding, and possibly jersey patches. Last year alone, more than 12.5 million viewers watched Arizona sporting events on television.

Casino Del Sol CEO Amanda Sampson Lomayesva said the partnership will help bring more concerts, community events, and youth programming to the stadium.

Reed-Francois added that the relationship includes a strong community-service component, including sports clinics and educational and cultural collaborations with the Pascua Yaqui Tribe.

"We kept narrowing it down and narrowing it down, and we had great conversations and meaningful dialogue with the Pascua Yaqui Tribe," she said. "It all came to fruition, and we're really proud of where we landed. It's not just a transaction; this is a community connection, as well.”