Pragmatic Play expands BPLAY Partnership with new Smart Studio Live Casino titles in Argentina

iGaming content provider Pragmatic Play has strengthened its partnership with Argentinian operator BPLAY through the launch of new Smart Studio Live Casino titles.

Under the expanded agreement, BPLAY players across Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires will gain access to a suite of dedicated tables, including Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X, all powered by Pragmatic Play’s Smart Studio solution.

The Smart Studio technology enables operators to create uniquely branded and customisable tables that deliver localised, high-quality Live Casino experiences aligned with their brand identity and player preferences.

The deal marks another milestone in the ongoing collaboration between Pragmatic Play and BPLAY, reinforcing Pragmatic Play’s commitment to providing scalable, tailored solutions for operators across Latin America.

"BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences," Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said. "The provider is proud to continue expanding together with the operator across several provinces in one of Latin America's most dynamic regulated markets."

Leopoldo Saravi, Product and CRM Manager at BPLAY, added: "Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina."

"These customised tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate," he continued.