PIN-UP Partners CEO Alex Riddick named Best Influencer of the Year at the SiGMA Europe Awards 2025

Alex Riddick, CEO of PIN-UP Partners and founder of Riddick’s Partners, was named the Best Influencer of the Year at the SiGMA Europe Awards 2025, held on November 4 in Rome.

Alex Riddick has grown to become an influential leader in affiliate marketing, with over 15 years of experience in the market. His key projects include nine years of global operations for PINUP Partners; creating Riddick’s Partners, a multi-vertical affiliate network; launching the podcast The Riddick Level, the first episode of which has garnered over 1 million views; and regular appearances at leading industry venues, addressing relevant and pressing issues in the market.

“For me, this is not just an award, but an acknowledgement that open dialogue and honest exchange of experiences can truly transform the industry. I have always sought to communicate directly with the market through figures and facts. And it seems to be working,” said Alex Riddick.

Under Alex Riddick’s leadership, the PIN-UP Partners affiliate programme and Riddick’s Partners both remain among the most prominent players in affiliate marketing. Riddick himself continues to set new standards for how influencers can impact the development of B2B areas in iGaming, says PIN-UP Partners.

The SiGMA Europe Awards are one of the most prestigious awards in the iGaming world, annually honoring those who shape the future of the industry.

"A win in the Best Influencer category is recognition of a meaningful impact, a market-shaping voice that sets the pace," PIN-UP Partners said. "As an influencer, Alex draws on practical experience, sees where the industry is heading, and helps others make sense of these processes."