NOVOMATIC draws operator interest with interactive showcase and new cabinet at G2E 2025

NOVOMATIC brought its “Play like you own the Block” theme to life at G2E 2025, turning booth #1259 into a high-traffic zone that blended technology demonstrations with interactive attractions, from claw machine promotions to a table soccer challenge led by 11-time World Champion Chris Marks.

The Street Smart-themed photo wall also drew steady visitor participation, creating a social and interactive hub throughout the three-day event.

Company executives described the show as a coordinated effort across markets and teams. “Our team delivered a seamless performance from concept to show floor. By combining a deep local market understanding with global innovation, NOVOMATIC continues to create sustainable impact and long-term partnerships,” said Sabine Stoppel, Managing Director of NOVOMATIC Americas.

Jakob Rothwangl, Managing Director of NOVOMATIC Americas, added: “G2E 2025 demonstrated what is possible when strong teams, bold ideas, and customer confidence come together. Play like you own the Block is more than a theme – it defines how we think, act, and create value in every market.”

Cabinet showcase

A centerpiece of NOVOMATIC’s presentation was the U.S. debut of the DIAMOND X 1.55J Quattro, part of the DIAMOND X cabinet series. The model features a 55-inch UHD J-curve display, glass touchdeck, and an integrated soundbar designed for immersive play. Sign Packages available in four- or six-cabinet configurations feature LED animations and synchronized game content.

The company also presented its V.I.P. X series, including the V.I.P. X Galaxy 2.65, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43, and V.I.P. X Lounge 2.32. These cabinets are designed for flexibility in single or banked installations, supported by modular components and service-oriented layouts.

Thomas Schmalzer, VP Global Sales and VP Product Management at NOVOMATIC AG, said: “G2E once again confirmed the global relevance of NOVOMATIC’s innovations. From cabinet design to game performance, our products inspire confidence and deliver results. We sincerely thank our customers and partners for their trust, loyalty, and ongoing collaboration, which continue to drive our mutual success.”

Game content and linked progressives

NOVOMATIC introduced new linked progressive titles and jackpot series designed for varied player engagement. ULTRA BOOST 3 Treasures premiered with Grand Eagle, Mighty Taurus, and Tiger Storm, each combining familiar jackpot mechanics with bonus features and audiovisual presentation.

The company also presented XTENSION LINK Evolution, the latest version in its ongoing jackpot lineup. The series now includes Volume 3, Volume 4, and XTENSION LINK Ultimate, featuring new game concepts and updated jackpot structures.

Additional game titles on display included RISING TREASURES – Sizzling Hot Treasure Inferno and the “De la Isla!” Wide Area Progressive, a product designed specifically for the Puerto Rican market. NOVOMATIC said its development teams continue to focus on content performance, mathematical design, and return on investment for operators.

System technologies and management platforms

In addition to cabinets and game titles, NOVOMATIC presented its latest systems designed for operational efficiency and player management. The Novo Unity Pro platform supports live, automated, and electronic table games including Roulette, Blackjack, Baccarat, Poker, and Slots, allowing venues to customize layouts and functions.

The company also featured its NOVOVISION casino management system, a platform that integrates player tracking, responsible gaming features, and analytics for venue management. NOVOVISION uses a modular design and updated technologies intended to support transparency, data-driven operations, and secure performance monitoring across gaming floors.

Following its G2E 2025 showcase, NOVOMATIC said it will continue its Street Smart 2.0 campaign in 2026. The initiative will focus on operator partnerships, performance optimization, and market development across the Americas, including jurisdictions such as Puerto Rico and Georgia.