"With certification, transparency, and trust as core priorities, BGaming aims to set higher standards in LatAm and Spain"

BGaming marked its successful exhibit at this year’s SBC Summit in Lisbon by winning the Casino / Slots Developer of the Year – Medium title at the SBC Awards 2025. The recognition comes at a time when the studio is expanding its footprint in Latin America and Spain, two regions that are becoming increasingly important for the industry.

In an interview with Yogonet, Paulina Hovar, BGaming's Latin America Business Development Specialist, discussed what the award means for the company's positioning, the role of viral titles like Aviamasters in shaping BGaming's portfolio, and the opportunities and challenges seen in regulated markets such as Brazil, Mexico, Peru, Colombia, and Spain.

BGaming was honored as Casino / Slots Developer of the Year – Medium at the SBC Awards 2025. From your perspective, what does this recognition mean for the studio’s positioning in competitive markets like LatAm and Spain?

We’re really proud to receive this award; it’s very important for us. What makes it even more meaningful is that it recognizes BGaming as a provider overall, not a single product or project. What I love about this award is that it reflects our philosophy: creating for players first, experimenting often, and never stopping to learn from the community. It’s a great achievement, but it also motivates us to do even more. We have many ideas we want to try, and this is just the beginning!

Aviamasters has become a viral success, marking its first anniversary during the SBC Summit. How has the game’s reception influenced BGaming’s portfolio strategy and conversations with partners at the show?

Aviamasters demonstrates the power of viral and casual games in driving traffic and retention. Over the past six months, we’ve seen a 740% increase in new players, accompanied by consistent week-on-week growth.

On social media, it’s gone crazy with over 500 million TikTok views and more than 200 new videos posted daily. Its success helps us demonstrate to partners how engaging, trend-setting titles create value, and it shapes our portfolio strategy to include more innovative and socially driven games.

Beyond showcasing products, events like SBC Summit are networking hubs. Which types of partnerships or conversations stood out to you in Lisbon, particularly in relation to LatAm and Spanish operators?

Discussions with LatAm and Spanish operators were very active and strategic. These regions aren’t always easy in terms of integration; Spain, for instance, has required significant effort to expand. The strong representation at SBC demonstrates the growing importance of these markets and reinforces BGaming’s visibility in the industry.

Brazil remains the headline market. How did discussions at SBC reflect the opportunities and challenges suppliers like BGaming face as regulation matures? Where do you see this market headed, based on its first few months since launch?

Brazil has huge potential as regulation matures. At the start of this year, we certified our games in the region and continue to expand actively. Operators seek compliant, high-quality content, and we recently collaborated with Brazilian influencer Jon Vlogs, who has become our LatAm ambassador — this will help us strengthen our presence even further. We see Brazil emerging as a leading Latin American market, driven by growth in both BGaming’s casual and core titles.

Beyond Brazil, which LatAm jurisdictions are currently showing the strongest momentum for regulated growth, and where is BGaming focusing its efforts in 2025

Peru, Mexico, and Colombia are showing strong regulated growth. BGaming focuses on these markets with localized content, certified games, and strong operator support. Recently, we partnered with one of Mexico's largest operators, Caliente, marking a significant milestone for us.

In Spain, the market is more established but also highly competitive. How does BGaming approach differentiation there compared to fast-evolving LatAm markets?

Spain is a challenging market for BGaming. We obtained our license a couple of years ago, but integrating all operators as quickly as we’d like has been difficult. Differentiation comes through certified, high-quality content, localization, and innovative mechanics. We recently completed integration with Sportium, the leading operator in Spain — a major achievement for our Sales team.

LatAm players are known for embracing localized content and social experiences. How is BGaming adapting its portfolio to these cultural preferences? And with certification, transparency, and trust becoming key industry themes, what role do you see suppliers like BGaming playing in setting higher standards in LatAm and Spain?

We localize game themes, language, and social features to match cultural preferences. In addition, we actively monitor player engagement, affiliate campaigns, and streamer performance to optimize content for each region. With certification, transparency, and trust as core priorities, BGaming aims to set higher standards in LatAm and Spain, showing that compliance, innovation, and player engagement can go hand in hand.

With 2025 already proving to be an eventful year for iGaming, what should operators and partners expect from BGaming in the coming months?

Operators can expect new certified casual and core games, viral and social mechanics like Aviamasters, and strong partnership support, including custom and localized content. We’re also preparing the second part of Aviamasters, along with several data-driven releases this fall, such as Merge Up 2 and Wild Wick.