1xBet successfully participates at SBC Summit Lisbon as Premium Sponsor

Global betting operator 1xBet confirmed its status as an industry flagship at the SBC Summit 2025 in Lisbon, where it participated as a Premium Sponsor and hosted prominent activities.

The company operated two locations, booth C130 and the Game Zone B855, styled after partner Paris Saint-Germain (PSG). Visitors were offered gifts, cocktails, and promotions through the 1xPartners affiliate program, while former PSG midfielder Claude Makélélé appeared as a special guest, signing autographs and taking photos with attendees.

Prize draws at the booth included Nintendo Switch 2 consoles, PSG match tickets, Jordan Wings jackets, and a Louis Vuitton Horizon 50 suitcase, making it one of the busiest areas of the summit.

“We were proud to extend our partnership with PSG, launch the first Global Player Protection Report for Western Europe, and join the Eurasia Leaders panel to help shape the conversations driving our industry forward. The SBC Summit was a fantastic experience — and we’re already excited for 2026!” said Simon Westbury, speaking on behalf of 1xBet.

The company also highlighted the role of its 1xPartners affiliate program, with managers engaging visitors in discussions on cooperation and market growth.

During the “Eurasia Leaders Panel,” Westbury joined other executives to discuss prospects for operators in the Caucasus, Central Asia and the Balkans, regions described as emerging hubs of gaming culture.

“SBC Summit is known as the ‘Greatest Show in Gaming,’ and this year’s event truly lived up to that reputation,” Westbury said. “The summit provided an excellent platform to welcome guests to our stand, strengthen existing relationships, and create the foundations for new business opportunities.”

1xBet is already preparing for upcoming industry events as it expands its presence across Europe and beyond.