Japan enforces new law to curb online gambling addiction

Japan has officially implemented sweeping new regulations aimed at combating gambling addiction and tightening oversight of online casino operations.

The law, which took effect on Sept. 25 after being passed in June, bans online gambling advertisements and halts the launch of new online casino services.

Under the new rules, operators must shut down services if ordered by police, while website administrators and social media platforms are required to remove gambling-related ads when instructed by regulators. Celebrity endorsements of gambling are also prohibited, reflecting concerns over the powerful influence of public figures on consumer behavior.

The legislation follows alarming data from the National Police Agency, which estimates that 3.37 million Japanese citizens—most of them under 40—participate in online gambling. Authorities said the surge in younger users underscores the urgent need for preventative measures and stricter enforcement.

Local and national authorities are now obligated to run public campaigns on the dangers of illegal gambling. While regulated gambling, such as horse racing, sports betting, and pachinko, remains legal, online gambling faces tighter controls.

The new restrictions come as Japan prepares for the opening of its first integrated resort, the MGM Osaka project slated for 2030. With betting revenues projected to reach $8.4 billion annually, the government faces the challenge of balancing economic opportunities with public health protections.

Officials said the law is designed to protect public health while maintaining strict oversight of the country’s growing gambling industry.