ICE and iGB Affiliate 2025 deliver $224 million boost to Barcelona economy, according to a study

The 2025 editions of ICE and iGB Affiliate generated an estimated €191 million ($224 million) in economic impact for Barcelona and the wider Catalonia region, while supporting about 3,100 part-time jobs, according to a study by Equimore.

The two business-to-business events, which drew attendees from 186 countries, produced 121,000 overnight stays and benefited hotels, restaurants, transport services, venues, and event production companies. The study calculated average daily spending by non-local attendees at €449 ($531).

The analysis used an input-output model to capture direct spending tied to organising, exhibiting and attending, as well as secondary effects on local suppliers and the wider economy. It also measured induced impacts from wages earned by those employed directly or indirectly by the events.

Clarion Gaming Managing Director Stuart Hunter said: “After many successful years in London, we made the decision to relocate to Barcelona with a clear ambition: to evolve, to grow, and to offer our global community an even greater platform for connection and innovation.

“The industry’s experience in Barcelona was shaped by several key factors that made ICE and iGB Affiliate 2025 truly exceptional. World-class exhibitors showcased an outstanding cross-section of global gaming innovation. The Clarion Gaming team, collaborating seamlessly with partners at Fira GranVia, demonstrated why they’re regarded as the best in the business.

“The results speak for themselves — a record attendance, exceptional exhibitor engagement, and an impressive €191 million in economic impact for the Barcelona and Catalonia economy boosted by a large international business audience. We can’t wait to see everyone again in January 2026.”

The next editions of ICE and iGB Affiliate are scheduled for January 2026 in Barcelona.