"Balance is the key: offering games rooted in proven models, while adding something fresh to capture players’ attention"

At this year’s SBC Summit in Lisbon, the spotlight is on innovation, global growth, and the future of iGaming. Among the companies making waves is CT Interactive, which arrived in Lisbon to highlight its latest multi-currency jackpot, new Buy Bonus titles, and a rapidly expanding portfolio aimed at players across multiple jurisdictions.

Yogonet sat down with Martin Ivanov, Chief Operating Officer, to discuss the company’s goals for the event, the thinking behind its newest products, and its strategy for international expansion. From the launch of the Diamond 3 jackpot to supporting local charity initiatives, Ivanov shared insights on how the brand is balancing player engagement, operator value, and community impact.

This show is a major hub for networking and innovation. What are your main goals for the event, and what should visitors expect when they stop by your booth?

For us, it’s about reconnecting with partners from all over the world, aligning on projects, and exploring ways to expand together. We’re also welcoming everyone who wants to stop by the booth, where we’ll showcase our games, present our latest innovations, and also take the opportunity to meet potential new partners.

The company is bringing the new Diamond 3 three-level jackpot to the show. What makes this product stand out, and what kind of feedback are you hoping to receive?

Diamond 3 is a unique product because it features a multi-currency jackpot. This allows operators working across different markets to offer larger jackpots, even in jurisdictions that don’t have the same player volume. It’s already fully tested, operational, and designed to bring global operators a common jackpot solution that connects multiple markets and currencies.

Another important point is that the jackpot levels are designed to deliver frequent hits, which keeps players engaged over longer sessions.

You’re also expanding your portfolio of Buy Bonus titles. How do you see this feature shaping player engagement, and what makes your approach distinctive?

We recently launched six Buy Bonus games, and we’re committed to expanding this portfolio further. What makes our approach special is that players can choose from three different entry levels, depending on their budget. They don’t have to buy into the full bonus feature immediately; they can start small, test the experience, and then scale up if they enjoy it.

This flexibility makes the games accessible to a wider player base, and so far, we’ve received very positive feedback from both players and operators. Our goal now is to certify these titles across as many jurisdictions as possible, so we can bring them to markets worldwide.

When designing products, how do you balance excitement for the player with value for the operator? What features do you see as essential today?

For us, it always starts with the mathematics of the game. We constantly analyze data from our remote game server to identify the models that are most engaging for players. At the same time, we pay close attention to what competitors are doing.
The key is to find the balance: offering games that are rooted in proven models, while adding something fresh and innovative to capture players’ attention. That combination creates value for both players and operators.

The company has been expanding internationally. Which markets are priorities right now, and what strategies are you using to grow in them?

Our home market in Bulgaria is naturally a priority, but we’re also very focused on Romania, Peru, Latin America as a whole, and Central and Eastern Europe. Recently, we entered the Czech Republic and Slovakia, where we’re already seeing very strong results.

Looking ahead, our strategy is to carefully expand our portfolio of certified games. We want to make sure operators in every jurisdiction have access to titles that truly deliver quality and value for their players.

For this show, the company supported the Legends Charity Game initiative. What motivated you to get involved, and how does this initiative connect with your values?

It was a very special event, particularly because it involved legendary Bulgarian players, including Krassimir Balakov, who has a strong connection to Portugal. Beyond that, it was about contributing to a good cause.

As a company, we believe in giving back to the community. The gaming industry as a whole is already making big contributions to sports, but I’d like to see even more involvement in broader charity initiatives. It’s not just about giving back—it’s about giving back with purpose, supporting meaningful causes that make a real difference locally.

The iGaming market is highly competitive. What would you say differentiates your company, and what are your main priorities heading into the end of the year and 2026?

What sets us apart is our people. We’ve built a team of forward-thinking professionals who are committed to delivering the best possible products for our partners.

Our priorities now are to continue strengthening our position in existing markets while working even harder to enter new and emerging ones. That’s where we see the next big opportunities.