Lottery.com returns to US market with state partnerships and rewards program

SEGG Media Corporation has announced the reintroduction of its flagship brand, Lottery.com, to the United States market. The relaunch will be driven through affiliate partnerships and supported by a new nationwide rewards platform aimed at engaging digital-first lottery players.

The company has begun formal discussions to establish affiliate relationships with the state lotteries of Pennsylvania, Michigan, and Virginia. These three states have some of the most successful digital lottery programs in the country, making them strategic entry points for SEGG Media’s renewed focus on iLottery, the company said.

Industry data highlights the scale of opportunity. In Pennsylvania, the state’s iLottery platform exceeded $1 billion in annual online and mobile sales within just two years of launch, setting a North American record, according to Spectrum Gaming Capital. 

Virginia, which went live with its online lottery in July 2020, generated more than $807 million in its first year of online sales. Meanwhile, Michigan’s program has shown consistent long-term growth, climbing from $146 million in gross sales in fiscal year 2016 to $613 million by fiscal year 2019, a 320% increase. 

As of fiscal year 2023, Michigan’s iLottery had contributed more than $1 billion to the state’s School Aid Fund, with 2.2 million registered users, about 28% of the adult population, and more than 1.1 million unique purchasers.

The new rewards platform, scheduled to debut in phases later this year, is designed to increase player engagement and highlight the community investments funded by lottery proceeds.

“The excitement surrounding Saturday’s Powerball estimated $1.7 billion jackpot is exactly why we accelerated our timeframe to reintroduce the Lottery.com in the US market,” said Gregory Potts, Chief Operating Officer of SEGG Media. “Lottery.com is a globally recognized brand. Reintroducing it now allows us to capitalize on historic demand, support the individual state lotteries, and deliver long-term value for our shareholders.”

SEGG Media confirmed that details on participating states and retailers will be announced in the coming weeks.