1xBet highlights affiliate strategy, engages industry at SiGMA Euro-Med 2025

Global betting operator 1xBet took part in SiGMA Euro-Med 2025, held September 1-3 in Malta, where the company sponsored the event and joined panel discussions.

The conference brought together 12,000 delegates, 2,160 operators, and more than 400 speakers from the iGaming sector.

The company’s booth served as a networking space, including a visit from Maltese Prime Minister Robert Abela. Representatives discussed betting solutions and presented the 1xBet Partners network.

Simon Westbury, strategic advisor at 1xBet, joined the session “No Suits, No Filters: The Real Talk from the Top” on the first day of the forum. “SiGMA Euro Med in Malta was a landmark event for 1xBet. From the honour of winning an industry award, to a valuable meeting with the Prime Minister of Malta, to our active role on high-level panels,” said Westbury.

Attendees also participated in raffles for a Canon PowerShot G7 X Mark III camera and a TAG Heuer Formula 1 watch.

1xPartners, operating for more than nine years, promotes affiliate cooperation in over 150 countries, provides high commissions per referred player, and offers more than 250 payment methods for withdrawals. 

Launched in 2016, 1xPartners has grown to more than 500,000 affiliates worldwide. The program, recognized at the IGA, SiGMA Awards, and SBC Awards, offers registration support, conversion tools, referral promo codes, automated weekly payouts, and personal account management.

1xBet has been active in the gambling industry for 18 years. The brand provides sports betting and online casino offerings accessible in 70 languages through its website and mobile application. It works with more than 3 million monthly users and holds partnerships with FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, and CAF.

“The week was defined by meaningful dialogue and genuine energy. The conversations at the 1xBet stand captured the spirit of innovation and collaboration that drives our industry forward. We are grateful to the SiGMA organisers for delivering a first-class show that brought the global iGaming community together,” Westbury added.

SiGMA Euro-Med 2025 aimed to connect operators, affiliates, investors, and technology providers in Europe and the Mediterranean. The exhibition provided a platform for business discussions and product showcases, with a focus on collaboration across the iGaming ecosystem.