At stand No. 5005 in Valletta

MelBet Partners & Affiliates to participate in SiGMA Euro-Med 2025

2025-08-29
Reading time 1:38 min

MelBet Partners & Affiliates has confirmed its participation in the SiGMA Euro-Med 2025 iGaming exhibition, which will take place in Valletta, Malta.

At stand No. 5005, partners will be able to meet MelBet Partners & Affiliates representatives in person and discuss prospects for working in Europe, Africa, the MENA region, and other global markets. The MelBet Partners & Affiliates team will be present at the event on the 2nd and 3rd of September.

SiGMA Euro-Med is set to be a major stop in the global calendar of iGaming events. This year, the organisers expect 12,000+ attendees (delegates, including operators, partners, affiliates), 400+ speakers, and participants including operators, affiliates, developers, fintech, and tech companies.

The show will feature panel discussions and workshops with industry leaders, awards and a charity auction, a startup pitch competition for promising projects, and a variety of VIP lounges, networking areas, and dedicated relaxation zones.

The forum in Valletta brings together key operators, affiliates, technology providers, investors, and influencers from across the iGaming industry. "This is the place where trends are shaped and deals are made, deals that will define the development of iGaming for the coming years," the company said.

MelBet Partners & Affiliates called its participation in SiGMA Euro-Med "an opportunity to confirm its status as a reliable international direct advertiser and to demonstrate how the company works across different markets."

At the stand, visitors will be able to speak with the team and learn about:

  • Current localisation approaches for various GEOs, including Africa, MENA, Latin America, and Europe.
  • Strategies for scaling traffic in both emerging and mature markets, including real-world practices of adapting to local payment systems and marketing channels
  • Success stories from collaborations with partners, demonstrating the effectiveness of RevShare, CPA, and hybrid models.
  • Innovations in creative strategies, from UGC formats to full-scale digital campaigns that drive high engagement.
  • How MelBet Partners builds long-term relationships with ambassadors and local influencers to strengthen brand trust in new markets.
  • The company’s plans for the upcoming year: geographic expansion, product launches, and bringing on board world-class ambassadors.

"Participation in SiGMA Euro-Med gives MelBet Partners & Affiliates the opportunity to strengthen its position in the European market and expand its partner network thanks to the international audience of the exhibition," according to a press statement.

MelBet Partners & Affiliates invited all attendees to visit stand No. 5005 on the 2nd and 3rd of September in Valletta. The team will be available for meetings, one-on-one consultations, and discussions about partnership formats.

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