Pragmatic Play partners with TQJ to expand Bet do Milhão's offering in Brazil

iGaming content provider Pragmatic Play has signed a strategic partnership with Todos Querem Jogar (TQJ), a company operating in Brazil's regulated market of sports betting and online gaming, and part of the Grupo Silvio Santos' investment portfolio.

Through the agreement, Pragmatic Play will supply its award-winning portfolio of slots, live casino, and virtual sports to TQJ, enhancing the offering of gaming content for users of Bet do Milhão, one of the company's operated brands.

As a result, Bet do Milhão customers will gain access to some of Pragmatic Play's most popular titles, including Gates of Olympus 1000, Sweet Bonanza 1000, and Blackjack X, as well as a variety of live dealer games and virtual sports simulations.

Pragmatic Play says Brazil has become a strategic market for the company, with an engaged player base and growing demand for digital entertainment, making the country a key pillar in its regional expansion strategy. 

Victor Arias, VP LATAM at ARRISE powering Pragmatic Play, said: "Pragmatic Play is excited to partner with Bet do Milhão as the provider continues its mission to deliver outstanding gaming experiences across Latin America.

"Bet do Milhão is a dynamic operator with a strong presence in Brazil, and we are confident this collaboration will further enhance the entertainment journey of its users."

Leonardo Gadelha, Director of Innovation at TQJ, added: "The partnership marks a further step in consolidating the company's position as a leading digital entertainment provider in Brazil. 

"Pragmatic Play's content is among the most recognized and appreciated in the industry, and we are excited to bring this new offering to our players through Bet do Milhão. Our commitment is to operate responsibly, within a regulated and secure environment, promoting responsible gaming as part of the high-quality entertainment experience we aim to deliver."