Playson's gaming content expands in Brazil through Salsa Technology partnership

iGaming content provider Playson has signed a content distribution deal with Salsa Technology to supply its portfolio of games to Brazilian operators.

The partnership sees Playson's portfolio integrated directly into Salsa Gator, Salsa's content aggregation platform, making its titles available to Brazilian operators. Popular games from Playson's Hold and Win collection, including Coin Strike 2, Diamonds Power, and Energy Coins, are among the releases set to go live.

The agreement marks another step in Playson's LatAm growth strategy, with Brazil emerging as a key focus market following the company’s approval earlier this year from the Secretariat of Prizes and Bets (SPA). Since then, the supplier’s mobile-first titles have gained traction with local players, according to the company.

Founded in 2012, Salsa Technology operates one of the region’s largest aggregation platforms, offering more than 19,000 games from over 110 providers. The addition of Playson's content is expected to further boost the variety and appeal of its offering, supported by varied mechanics and localized themes.

Playson’s Head of LatAm Squad, Cristhian Zito, called Salsa “the ideal partner” to expand in Brazil. “We have been impressed by how much local players in Brazil have enjoyed our games since we entered the market earlier this year,” he said. “Through Salsa Gator, we look forward to reaching even more players in the country with titles that cater perfectly to their tastes."

"Playson combines creativity, technology, and consistency in delivering exceptional games,” Eliane Nunes, CGO at Salsa Technology, said. “Its addition to Salsa Gator reinforces our commitment to offering operators diverse content with strong commercial appeal in multiple markets".