Zenith: "We're incredibly excited to connect with new and existing partners at SBC Summit, especially those from LatAm"

With Zenith set to make its mark at the upcoming SBC Summit Lisbon, Karina Moral, Senior Business Development Manager, shared insights into their strategy. As the company continues its rapid rise in Latin America, Moral talked about Zenith’s award-winning products, its unique commercial proposition with PG Soft games, and how it is empowering operators to scale like never before.

Zenith is bringing its three core products to SBC Summit Lisbon. What can operators from across Latin America expect to experience at your stand?

We’re incredibly excited to connect with new and existing partners at SBC Summit at our stand EN-19, especially those from Latin America, a market we’re deeply committed to. This year, we’re putting the power of our portfolio front and centre at our stand. Operators will get a first-hand look at our award-winning OneAPI platform, the cornerstone of our success in LatAm. Our SiGMA award-winning platform offers seamless access to a vast and diverse library of more than 10,000 titles from both top global studios and local LatAm providers. We’ll also be showcasing our GamesAPI, a content distribution solution designed for effortless market entry and rapid scaling.

We know it is not just about numbers but about delivering content that is both high-quality and relevant. That is why we will also be shining a spotlight on our in-house studio, ALIZE, which develops games specifically tailored for local markets with a strong mobile-first focus. Beyond the products, our team will be on hand for face-to-face discussions. We believe in building real partnerships, which means talking openly about everything from commercial terms and scalability to ensuring our solutions are the perfect fit for an operator’s unique market needs.

Zenith has quickly built a reputation as one of the most sought-after B2B ecosystem providers in Latin America. What is it about LatAm operators that makes Zenith’s solutions resonate so strongly, and what key features make the company stand out against your competitors?

As a relatively new market, LatAm operators are not just looking for a supplier but a partner who understands the intricacies of each region. At Zenith, a key part of our appeal is our speed-to-market. We deliver comprehensive solutions that are fast, flexible, and reliable, with a streamlined integration process that allows operators to launch their full gaming portfolio in days rather than months, which is essential in such a fast-moving market.

We also offer unmatched commercial flexibility on all PG Soft games – with the cheapest in LatAm. Our scalable packages and competitive rates are designed to help operators maximise margins and stay agile in a competitive landscape, meaning we offer one of the best propositions on the market. This is driven by our proven business model and the scale we have achieved thanks to the sheer global distribution volume of our games. To support this, our experienced team offers 24/7 assistance, giving partners the confidence of round-the-clock reliability. Our track record speaks for itself, with our OneAPI and GamesAPI platforms powering hundreds of operators globally, which is a testament to the trust and performance we have built.

Your ability to offer unbeatable commercial rates on PG Soft Games is a major selling point. Can you talk us through this and how much of an advantage it is for operators?

The PG Soft portfolio is at the heart of our success and a major competitive advantage for our partners. Quite simply, Zenith is the world’s largest distributor of PG Soft content. This scale allows us to secure market-leading commercial terms that no competitor can match. For operators, that means access to some of the world’s most popular and best-performing titles at a lower cost, boosting margins while providing a powerful tool for both player acquisition and retention. It is a clear win-win and a key reason we are able to drive our partners’ success.

The OneAPI platform has earned multiple industry awards, including the SiGMA Asia Award for Best Aggregator multiple times. What has been the key to its success, and how do you plan to sustain that momentum?

The success of OneAPI comes from our ability to stay ahead of the curve while maintaining the user-friendly approach that makes our platform so popular with partners. It has been recognised by SiGMA Asia in both 2023 and 2025 for its forward-thinking design, something we are incredibly proud of.

At its core, OneAPI is a single integration that unlocks content from over 150 providers. This simplicity cuts complexity for operators, reduces operational overheads, and frees them to focus on what matters most: building their brand and engaging players. We sustain this momentum by continuously upgrading its speed, reliability, and regulatory compliance, while expanding content partnerships and adding new gamification tools to help operators keep players engaged.

LatAm is made up of diverse markets, each with its own player preferences. How does Zenith adapt its offering to meet the needs of different countries in the region?

We understand that LatAm is not a single, homogeneous market. We approach each country individually, with a highly localised strategy. A core part of this is content curation, where we use our market data and expertise to select games based on specific country preferences. Whether it’s the love for a certain type of slot, crash games, or traditional table games, we ensure our partners have the right content for the right audience.

Our aggregation service also supports 30 languages and 60 currencies, which is essential for a truly localised player experience. Of course, there are similarities across markets, so we ensure regional favourites like slots, fishing games, and bingo are part of the mix, as they remain hugely popular throughout the continent.

2025 has been a landmark year for the rapid expansion of iGaming across LatAm. Looking ahead to 2026 and beyond, what role do you see Zenith playing in shaping the region’s iGaming future?

Looking ahead, our goal is not just to participate in the LatAm market but to lead it. We plan to do this by continuing to expand our local infrastructure to provide even faster and more reliable delivery for our partners. In addition, we’ll continue to grow our content library with a strong focus on localised games that appeal directly to the target demographic. Most importantly, we will continue to offer the best-in-market commercial terms to help level the playing field and empower operators of all sizes to succeed.

Finally, as more countries regulate, we will continue to secure new certifications for our game vendors, ensuring their content can be supplied to regulated operators through our aggregation service with confidence. We believe that by focusing on our technology, our partners, and the specific needs of the region, Zenith will be at the forefront of shaping LatAm’s iGaming future for years to come.