Catawba Nation Gaming Authority taps Peak Strategic Partnerships for branding of new casino resort

The Catawba Nation Gaming Authority has partnered with Peak Strategic Partnerships to secure sponsorships and brand deals for its upcoming Catawba Two Kings Casino Resort. The new $1 billion resort will replace the current temporary casino in Kings Mountain, North Carolina.

An introductory casino is set to open in spring 2026, followed by a full launch in 2027. Peak will help monetize the strategic asset with regional and national brand partners, identifying and brokering sponsorship and partnership opportunities for the property.

“Peak Strategic Partnerships has an impressive track record of elevating brands in the tribal gaming industry,” said Trent Troxel, Catawba Nation Gaming Authority Vice President. “By leveraging the Peak team’s expertise and longstanding relationships, we will be best positioned to enhance our unparalleled entertainment experience for our guests at Catawba Two Kings Casino Resort from the moment we open our doors.”

Phase I of the development will feature 1,350 electronic games, 20 table games, a 40-seat restaurant, bars, sports betting kiosks, and a Lucky North Rewards desk. Upon full completion in 2027, the resort will span approximately 2 million square feet and include a 24-story, 385-room hotel connected to a state-of-the-art casino complex featuring 4,300 electronic games, 100 table games, 11 dining options, 11 bars, and an exclusive players' lounge.

The Catawba Nation Gaming Authority expects the agreement with Peak to help elevate the casino's visibility and accelerate the expansion of its relationships. Initiatives resulting from this agreement are set to introduce unique offerings and targeted brand placements within the casino environment, fostering deeper engagement between partner brands and their audiences.

“There’s no better time to partner with Catawba Nation Gaming Authority as they prepare to unveil a new, exceptional casino resort to the community,” said Sean Boyd, Chief Operating Officer of Peak Strategic Partnerships. “We look forward to discovering impactful opportunities and unexpected ways to drive real value for Catawba Two Kings Casino Resort and its guests far beyond the destination’s debut.”