Randi Zuckerberg to join SBC Summit 2025 with keynotes on AI, Web3 and blockchain

Tech entrepreneur and media executive Randi Zuckerberg will make three headline appearances at SBC Summit 2025 in Lisbon this September, delivering keynotes and interactive sessions focused on innovation across AI, blockchain, and digital media.

Zuckerberg, a Facebook executive known for launching Facebook Live, will open the event’s conference programme on September 16 at Lisbon's MEO Arena with a Super Stage keynote titled "Move Fast and Break Things: Learning from Disruption." The session will explore how bold, creative ideas can evolve into scalable ventures, with practical insights on AI, crypto, and blockchain.

Blending Silicon Valley expertise with Broadway success, including three Tony Awards, Zuckerberg has built a multifaceted career across tech, media, and the arts. She founded Zuckerberg Media in 2013 and launched HUG in 2022, a community-driven platform supporting digital artists through Web3, AI, and blockchain.

HUG has since grown to a global network of 20,000 artists in 160 countries, distributing over $200,000 in grants and securing partnerships with brands such as L'Oréal, Sotheby's, MoMA, and the United Nations.

Zuckerberg will also speak at two key satellite events during the summit. On September 15, she will address senior executives at the SBC Leaders Summit, offering strategic insights on how C-level decision-makers can harness AI, Web3 and crypto technologies to drive value. The session is expected to deliver clear, executive-level takeaways.

The following day, Zuckerberg will host a live Q&A at the AI Academy, part of the new Tech Academies initiative aimed at providing hands-on learning. The interactive session will allow attendees to engage directly with Zuckerberg on AI-related topics.

“Randi's journey is proof that you don't have to choose between tech and creativity,” said Rasmus Sojmark, CEO and Founder of SBC. “She is a woman of many talents, and she has also been at the table where decisions were made that shaped how the world connects online. This is exactly the kind of voice we want to bring into the conversation at our flagship event.”

The SBC Summit returns to Lisbon from September 16–18, expecting over 30,000 industry professionals from the global betting, gaming, and tech sectors.

More information on how to attend SBC Summit 2025 and ticket options here.