Atlas World Sports appoints Kevin Koeppel as Director of Product

Atlas World Sports has named fantasy sports entrepreneur Kevin Koeppel as its new Director of Product, ahead of the launch of its new daily fantasy platform, AtlasDFS.com.

Koeppel will spearhead product strategy and development for Atlas' growing fantasy division. He is known for founding No House Advantage, a DFS platform that featured real-money contests across all major professional leagues. The company was acquired in 2021 and ultimately became part of Betr, the micro-betting sportsbook co-founded by Jake Paul in 2023.

"Kevin brings deep product expertise and a unique understanding of both DFS and user behavior," said Robert Kraft, CEO and Co-Founder of Atlas World Sports. "His track record of launching and scaling fantasy products makes him the ideal person to lead this next phase of our growth."

The appointment is part of Atlas World Sports’ broader strategy to become a major destination for sports fans who bet, watch, and play fantasy. Following its acquisition of DFS platform Lockspread, Atlas has integrated real-time odds aggregation from over 20 sportsbooks with predictive AI, expert analysis, live stats, and proprietary fantasy formats—all within a single platform.

"I'm thrilled to join Atlas World Sports at such a pivotal time," said Koeppel. "Our goal is to build a next-generation fantasy sports experience that blends everything fans love about season-long and daily fantasy with the real-time power of sports betting insights."

Billed as the “Expedia for Sportsbooks,” Atlas integrates with operators like DraftKings, FanDuel, Caesars, and BetMGM, helping users compare odds, promotions, and bet types across multiple platforms. The company has partnerships with the NBA, NFL, MLB, PGA, and UFC, and recently secured funding from Starkel Capital Management as part of its Series A round.

You can read Yogonet's interview with Atlas' Robert Kraft here.