Hard Rock Bet links weekly digital rewards to loyalty platform through new program

Hard Rock Bet is evolving its user experience with the launch of Legendary Reward Drops, a rewards system designed to personalize engagement through tiered incentives and cross-platform benefits.

Integrated into Unity by Hard Rock, the program connects gameplay with tangible rewards across Hard Rock’s international portfolio.

The new feature introduces eight monthly levels, allowing players to progress based on their betting activity. Each level unlocks a guaranteed weekly drop, which may include bonus bets, parlay insurance, or multipliers on Unity Points. The content of each drop is presented through an interactive animation that simulates opening a guitar case.

Players can track their level advancement directly within the platform, with progress resetting at the start of each month. All users are eligible for weekly rewards, regardless of level, provided they meet participation requirements.

As part of the rollout, Hard Rock Bet has completed its integration into Unity by Hard Rock, enabling users to earn Unity Points, Tier Credits, and Level Credits with each bet placed. These credits are redeemable at participating Hard Rock locations, including Hotels, Cafes, Casinos, and Rock Shops.

The online Rewards Store has also been updated to include new redemption options such as merchandise, local concert tickets, and hotel stays at resort destinations in Hollywood, Punta Cana, and the Maldives.

Mike Primeaux, Executive Managing Director and Chief Operating Officer of Hard Rock Bet, said the combined offerings provide weekly online incentives while enabling users to access global loyalty rewards under a unified system.

“With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play, and send them on vacations around the world, we've created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play," said Primeaux.

Hard Rock Bet is operated by Hard Rock Digital, the exclusive interactive gaming and sports betting division of Hard Rock International. The digital platform complements the broader Hard Rock brand, which includes a network of hotels, cafes, casinos, and music-themed experiences globally.