Soft2Bet wins innovation and retention categories at SBC Awards Europe 2025

iGaming turnkey solutions provider Soft2Bet secured two wins at the SBC Awards Europe 2025, being recognised in the Acquisition & Retention Partner of the Year and Industry Innovation of the Year categories.

The company's Betinia flagship brand also earned a Silver Award in the Casino Operator of the Year category.

"The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets," said Soft2Bet.

Soft2Bet says its gamification solutions for casino and sportsbook have played a major role over the past 12 months in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. 

According to the company's internal data, MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.

“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention,” stated Oksana Tsyhankova, CMO at Soft2Bet.

"MEGA continues to lead the European, Nordic, and North American markets in creating unique experiences that combine innovation, a strong regulatory framework, and high performance results from the start."

In 2024, Soft2Bet was also recognised at the SBC Awards, winning in the Innovation in Mobile and Innovation in Casino Entertainment categories. 

Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. The company's portfolio of brands includes Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino.