Pragmatic Play expands Ecuabet deal with Smart Studio integration

iGaming content provider Pragmatic Play has expanded its partnership with Ecuadorian operator Ecuabet, introducing its Smart Studio solution to deliver fully customised Live Casino as part of its growing presence in the Latin American market.

Under the extended agreement, Ecuabet will integrate Pragmatic Play’s Smart Studio technology, which enables operators to personalise their gaming environments through advanced branding and design features. The move enhances the existing collaboration, which already includes Pragmatic Play’s portfolio of Slots, Live Casino, and Virtual Sports content.

“Expanding the relationship with Ecuabet to deliver a fully tailored Smart Studio offering reflects the strength of Pragmatic Play's collaboration and mutual commitment to innovation,” said Victor Arias, Vice President of LATAM operations at ARRISE, powering Pragmatic Play. “Localised, high-quality experiences are key in Latin America, and the provider is proud to support Ecuabet with solutions that resonate with its audience in Ecuador.”

Smart Studio allows for varying degrees of visual and functional customisation, enabling operators to deliver distinctive and localised Live Casino products tailored to their market needs.

Pragmatic Play’s latest product extension supports Ecuabet’s strategic objective of differentiating itself in Ecuador’s growing online gaming market, offering players a more immersive and branded experience.

“Pragmatic Play has been a valued partner in bringing premium content to our players,” said Alejandro Velez, General Manager at VirtualSoft. “The integration of their Smart Studio solution marks an exciting new chapter in our journey, allowing us to offer a truly unique Live Casino experience that reflects the Ecuabet brand and delivers even more value to our customers.”

The partnership is the latest in a series of Latin American-focused expansions by Pragmatic Play, as demand for localised, premium live gaming content continues to rise in the region.