SOFTSWISS to bring affiliate tools and strategic insights to iGB L!VE

iGaming technology provider SOFTSWISS is set to attend iGB L!VE 2025, taking place on July 2–3 in London, with plans to present new affiliate platform features and a comparative report addressing core decisions for operators.

This year, the company’s presence will center on its affiliate product, Affilka by SOFTSWISS, with an expanded team scheduled to engage stakeholders at the affiliate-focused segment of the event.

Affilka’s recent developments include a Geo-Distributed Redirect feature, which supports region-specific player routing, and a Cohort Analysis Report tool designed for behavioral tracking and segmentation.

According to Anastasia Borovaya, Head of Affilka by SOFTSWISS, the event provides a practical environment for affiliates and operators to align on business goals, product capabilities, and market entry strategies.

 “Whether you’re building your next brand, scaling your affiliate programme, or entering new markets, this event creates the perfect environment for meaningful partnerships. We look forward to meeting with our friends and partners to discuss how they can benefit from Affilka’s innovations,” said Borovaya.

Alongside its affiliate technology focus, SOFTSWISS is set to release a new industry report titled iGaming Software: Build vs Buy Playbook. The document offers a comparative overview of in-house platform development and third-party B2B adoption, outlining factors such as investment models, launch timelines, staffing requirements, and operational trade-offs. The report is positioned as a decision-making tool for operators evaluating long-term software strategies.

In its previous participation at iGB L!VE 2024 in Amsterdam, SOFTSWISS staged an interactive exhibition concept that drew significant engagement at its stand. The company transformed its stand into an interactive tribute to the Red Light District, drawing visibility from show attendees. 

Founded over 15 years ago, SOFTSWISS holds multiple gaming licenses and serves operators with solutions including an online casino platform, a game aggregator with access to more than 30,000 titles, sportsbook and jackpot management systems, and its affiliate platform.

Visitors can book a meeting with the SOFTSWISS team at Stand S35 via the company’s events page.